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How businesses can use Facebook's Graph Search

Facebook CEO Mark Zuckerberg speaks at an event at Facebook's Headquarters office in Menlo Park, California on January 15, 2012.(Photo: JOSH EDELSON AFP/Getty Images)Story HighlightsGraph Search will make it easier for Facebook users to connect with businessesUpdate the "About" section of your profile to help users find youAdd a location to your page to attract local usersWith Facebook's introduction of Graph Search on Tuesday, businesses are naturally curious to find out how they can take advantage of the tool, even though it's currently only in limited preview for English audiences. Facebook has naturally made it a point to explain what businesses should be doing.Facebook says Graph Search will make it easier for people to discover your Page and learn more about your business. Whether that will indeed be the case remains to be seen, but if you want to stay ahead of the game then you should take the new feature seriously.Aside from doing the usual maintenance to ensure your Page is complete and up-to-date, Facebook recommends the following:--The name, category, vanity URL, and information you share in the "About" section all help people find your business and should be shared on Facebook.--If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.--Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.The first two points are pretty straightforward: the more information, and the more accurate information you put on Facebook, the more likely your Page will show up in a search. The third one shows that Facebook will be taking growth into account when surfacing Pages, not just current popularity.Facebook gives a few examples of queries…
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Why Nokia's 3-D printing move braces future

Nokia's smartphone, the Lumia 820, equipped with Microsoft Windows Phone 8, is displayed in New York.(Photo: Mark Lennihan, AP)Nokia has just done something pretty unusual: it's invited its users to effectively tailor an element of its smartphone hardware to their individual needs.As a Friday present for its more enterprising fans, the Finnish firm announced the release of what it calls a '3D-printing Development Kit', or 3DK, for the back shell of its Lumia 820 handset. Here's how Nokia community and developer marketing manager John Kneeland described it:"Our Lumia 820 has a removable shell that users can replace with Nokia-made shells in different colors, special ruggedized shells with extra shock and dust protection, and shells that add wireless charging capabilities found in the high-end Lumia 920 to the mid-range 820."Those are fantastic cases, and a great option for the vast majority of Nokia's Lumia 820 customers. But in addition to that, we are going to release 3D templates, case specs, recommended materials and best practices — everything someone versed in 3D printing needs to print their own custom Lumia 820 case."This makes Nokia unique among major handset manufacturers, at least so far. Yes, there are many 3D-printing schematics out there for iPhone cases, for example, that use Apple's official specifications. However, they are not part of the iPhone.Embracing inevitabilityWhat Nokia has done here is to invite a certain type of user to build a component of its product. In doing so, the company is hewing to its historical course of openness – you know, the one it was so keen on before the Microsoft partnership, when it tried to accelerate development of the Symbian platform by open-sourcing it. That was all about software, and Nokia messed up by not being timely in its code releases.This is about hardware, and Nokia can…
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