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Seattle Advertising's VP Leading Digital Revolution

One small advertising firm in Bellevue, Washington is running in front of the pack and rapidly becoming a unique success story in the tech sector.  VC firms and Entrepreneurs alike are running to the firm for a helping of the firm’s “magic sauce” it applies to their apps. Julian Valentine, VP of Seattle Advertising, has developed a solution for his clients that works so well it's morphing the agency into one of the most sought after advertising firms on the planet attracting clients as far away as China and Dubai. Until now, Seattle Advertising has been a small Internet firm well known for its ability to blow up web-developments, apps and pushing out amazing marketing ideas but was never considered a rival to national brands. That’s all about to change. Miami Business Magazine first heard about this story when one of Valentine's former clients, wa  plastic surgeon in Miami, had a "wee bit too much" to drink down at the Blue Martini in Miami. The bar is a favorite IT hang-out in Miami and often you find it filled with VC guys, Internet Geeks, and coding gurus. The surgeon, according to the bartender, began showing his iPad to some Google guys just how Valentine had managed to get his medical app ranking at the top of Google and Apple. When called for a comment, Adam Shiffman, the bartender who tends bar at the Blue said that the Doc began egging on the three engineers from Google sitting at the bar. He asked the three to explain why he had wasted "55K a year with Google" using adwords when Seattle Advertising did the task for less than “9K as a one-time shot.” The conversation escalated, and the surgeon was asked to leave. By then the 20 or so SEO engineers who…
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How the Virtual Data Room Boom Is Transforming Business Transactions

Reader Resource Tune in June 28 and learn how to unlock the power of customer data in our free webinar. Register Now »[1] The Virtual Data Room (VDR), a more secure version of conventional cloud storage, is becoming increasingly popular in 2017[2]. This digital system is commonly used to advance online data transactions and corporate exchanges. Its technology allows negotiating parties in a business deal to exchange crucial information more rapidly, regardless of the distance between them.Related: Why Your Business Absolutely Needs a Virtual Data Room[3]Moreover, due to VDR's paperless transactions, legal documents can be processed much faster, since there's no need to look through hard copies, which can be tedious. Manufacturers are further improving on these features by creating advanced access controls and verification protocols that guarantee better security, as well as data privacy.As of April 2016, it was estimated that market revenues for VDR companies were more than $800 million[4], with annual growth rates for individual companies increasing by double digits. Based on these positive statistics, it's safe to say that the popularity of virtual data rooms is not going to fade away any time soon.Potential for the futureVDR technology provides many unique advantages and benefits to business deal-makers[5]. For instance, the due diligence and detection requirements associated with corporate transactions make these online data rooms the most ideal solution for discussing corporate deals.Additionally, as IT deployment capabilities and infrastructures continue to grow, so will the number of advanced features that VDR provides to users. This will improve sales, marketing and support standards for companies, as various business processes will be completed much faster.How VDR can improve discoveryVirtual data room[6] technology allows users to share sensitive documents/files in hierarchically organized structures. Furthermore, it allows for the use of digital mechanisms such as semantic tags, instead of crosslink-specific line…
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4 Actions to Help You Get the Employees You Need Now

Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started »[1] It’s a bad time to be hiring. According to a 2016 report[2] from ManpowerGroup, 40 percent of the more than 42,300 global employers surveyed are having trouble filling open positions. Of those,19 percent said the reason they couldn't find talent is the lack of experience or technical competencies available.Related: 4 Secrets Behind the Best Employee Training[3]With so many employers having trouble finding the right employees, maybe it’s time to rethink your approach to hiring. By redefining how to assess job candidates, organizations can better find the skilled talent they need.Here are four ways to find people with the skills employers want:1. Rethink job requirements.Ryan Petersen, CEO of Flexport[4], a freight forwarding company in San Francisco, needed employees who were technologically skilled, experienced in logistics and relationship-driven. However, he soon found that those people were a rare breed.To fill his open positions, Petersen told me, he realized he needed to rethink the skills he was looking for. Via email, he said that instead of focusing on logistical skills, he took inventory of the qualities his successful employees already had. And above all, he found one common element: intellectual curiosity.This allowed him to identify employees with that same quality, then put them through an onboarding process that exposed them to job-related skills. The trick wasn’t to find people with the exact right experience and knowledge, but rather people willing to learn.2. Find new talent pools.As the owner of marketing and video firm FeedbackWRENCH[5] in Elko New Market, Minn., Rob Satrom often comes across entrepreneurs who are looking for skilled laborers. However, they've told him, they have trouble finding people who want to learn and master a trade.To solve this issue, these…
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Facebook issues a warning

Once again Facebook is making some major changes and altering the way Social media is doing things. A warning is being issued to anyone who is participating in producing low-quality advertising resulting in horrible experiences for users. Facebook will be modifying its algorithm to assist with this issue.   Facebook made an announcement that they will start implementing artificial intelligence to help classify links to websites that have any malicious or deceptive ads. If these type of ads are found then it will result in facebook showing this to fewer users.   Facebook will be implementing changes to users News Feeds which will have a direct impact on the digital media industry. Since Facebook has such a colossal audience, tweaking an algorithm to result in “high quality” content will be the first time they have informed publishers that ads will have to be a higher standard.   The goal with all of these ad-based alterations is a major effort to try and change how information is moved across facebook. After receiving major criticism after the 2016 presidential election for playing a role in spreading propaganda and misinformation, Facebook is trying to rectify their past mistakes.   Facebook will be addressing four major issues that they want publishers to look out for: The quantity of ads that show relative content Deceptive and malicious ads Interstitial and pop-up ads Shocking and sexually suggestive content   Pop-up ads and interstitial ads would be the category that hurts publishers the most since they have the most popularity in being visible to users.
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AI-equipped Apple Watch Can Detect Irregular Heartbeat and Signs of a Stroke

Apple has been pitching the Watch with ResearchKit[1] to doctors and scientists as a serious health tool. Cardiogram initiated the research last year to figure out whether it could detect the signs of a stroke, a quarter of which are caused by irregular heartbeats.The study drew 6,158 Apple Watch users via the Cardiogram app -- most had normal EKG readings, but 200 had an existing AF condition that made their hearts beat erratically. Engineers used those subjects to train a deep learning system to discern patients with arrhythmia vs. those with normal heartbeats. They then tested the system on 51 patients scheduled for a procedure to restore normal heart rhythms. All used an Apple Watch and 12-lead ECG prior to and after the procedure. The AI algorithm and Apple Watch were able to identify AF with 97 percent accuracy and 98 percent sensitivity, according to the study.The research holds a lot of promise, especially since the algorithm is just an early version and could easily be made more accurate. Two-thirds of strokes can be prevented with cheap drugs, but the onset of one is difficult to detect -- so doctors could save the lives of susceptible patients with just an off-the-shelf wearable.The team plans to tweak the algorithm and validate it against "gold standard" EKG tests. It will then incorporate it into the Cardiogram app, and "investigate the ability to detect health conditions beyond atrial fibrillation," Cardiogram says. With that test a success, it could also push more hospitals and research groups onto ResearchKit and other wearables for patient monitoring and research.References^ ResearchKit (www.engadget.com)...
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How Technology is Infiltrating the Old-School Shipping Industry

President Trump[1]’s protectionist rhetoric may have some real benefits -- especially if you’re a shipping[2] and logistics company. “Our revenue doubled as soon as he won the election,” says Matt Tillman, founder and CEO of Haven[3], a hi-tech logistics platform for shippers. With everyone worried about the threat of tariffs, taxes[4] and quotas on imports, companies are shipping as much as they can right now. Natural resource traders like Louis Dreyfus[5] and Glencore[6], in particular, are stocking up on metals to make sure they are on the right side of the trade. And Haven is benefitting. The company has created a private marketplace where shippers can compare and purchase shipment capacity without a middle man, all thanks to its online booking platform. As a result, Haven surpassed $3.4 billion a year in cargo value last year, says Tillman. More importantly, Tillman is keenly aware that the benefits of efficient shipping help more than his bottom line. Keeping shipping costs down in turn keeps the price of goods down.  Related: Damage Control: Getting Your Shipping Claims Paid[7] Keep On Truckin’ While Tillman grew up in a trucking family, he certainly didn’t expect to end up in the transportation business. He started at art school, but soon fell in love with programming and dropped out to become a serial tech entrepreneur. And, when he personally tried to ship a container to Singapore, he realized how arcane the industry was. Then, he set out to make global shipping more efficient. Haven was born in 2014 after receiving venture capital funds from the likes of Spark, AITV, DataCollective, First Round and OATV.  As a result, the company now offers commodity traders, food producers and shippers lower prices through Haven’s logistics platform, which uses some 1,500 ports, and by collaborating with the best in the business -- Haven works with 20 of the 25 top ocean…
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