This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business.[1]In this Dynamic Communication interview, author Jill Schiefelbein chats with Dorie Clark, author of Stand Out and Reinventing You, who gives a tip that can help you grow your business. Perfect for entrepreneurs, solopreneurs, small businesses, managers, leaders, marketing teams, networkers and more.What are the three key components of being able to stand out as a brand?Why is networking important in business, and what role does that play in developing ideas?What role does your network play in building a brand?Learn the answer to these questions and more in this video with Clar, a bestselling author and adjunct professor at Duke University’s Fuqua School of Business.Want to see the full interview with Clark? It’s 20-plus minutes of brilliance where she breaks down everything you’ve ever wanted to know about networking, with some great ideas of how to build a network without going to a hundred “let’s meet for coffee” meetings! And you can get it with the book. Learn more below.Dorie's interview excerpt is featured in Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business[2] Chapter 11: Surround Yourself with the Right People: Networking and Your Pitch. In this 27-video series, the author of Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business, Jill Schiefelbein, interviews stand-out companies and entrepreneurs to bring you great bites of information to help improve your communication and drive results. You can access 12-plus hours of content -- the full interviews for each of these 27 brilliant minds -- by purchasing Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business and accessing the book’s bonus site[3].Watch more videos…

Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more »[1] To help with confidence development, simply try “acting confident” to the outside world, practicing how it feels. The outside “show” helps the inside “take.” It’s okay to display confidence you don’t feel, to take a leap of faith. Pretending is not faking or hiding weaknesses. It’s playing the part you want to achieve.Related: How to Stay Positive at Work[2]When I coach politicians, I tell them to start behaving now as if they had already won the election. If they act the part they are seeking before they get it, it will give them practice in living this success, and it will cause voters to see them in the role, which will make the election more likely to go in their favor.Sometimes people take offense about “acting the part,” as if doing so means that they are fakes. Anyone who has children knows parenting is a fake-it-till-you-make-it experience. Surely confidence deserves the same pass. Comparable fake-it-till-you-make-it action is also what most enterprises are built on. (By the way, a good time to start your acting is first thing in the morning before your brain figures out what you’re doing. Be determined to go through your day feeling undaunted. If at the beginning, the middle or at the end of the day, you appear scared and timid, you will decrease others’ confidence in you at home and in the office.)Related: Transform Dark Days into Opportunity[3]One CEO told me, “I still doubt myself every single day. I’ve had painful situations, times when it was really tough. What people believe is my self-confidence is actually my acting in reaction to fear.” Debra Benton is a globally recognized executive coach, best-selling award-winning business author, and popular conference keynote speaker on…

General Motors Co.'s Cadillac brand on Saturday disavowed a casting notice that called for an "alt-right (neo nazi)" role in a Cadillac commercial amid a storm of outrage on social media.The casting notice, circulated on Twitter and Facebook, said an agency was looking for "any and all real alt-right thinkers/believers" and indicated the call was for a Cadillac advertisement to be filmed later this month.The alt-right is a loose grouping characterized by a rejection of mainstream politics that includes neo-Nazis, white supremacists and anti-Semites. The alt-right came to the fore during the U.S. presidential election.Cadillac officials said on Saturday the brand "did not authorize or approve a casting notice for an 'alt-right (neo-nazi)' role in a commercial. We unequivocally condemn the notice and are seeking immediate answers from our creative agency, production company and any casting companies involved."The Cast Station, a casting service, on Saturday afternoon posted on its Facebook page that a casting notice "for an "alt-right" role in a Cadillac commercial was issued by mistake on Friday, Dec. 9th. The notice was drafted by an employee, who was immediately terminated for her actions. Additionally an outside third party further altered the breakdown without our knowledge and posted it on social media. Cadillac unequivocally did not authorize this notice or anything like it, and we apologize to Cadillac for the ex-employee's actions."The notice also called for "real current or retired military people," as well as "real Olympian runner/cyclist" and "real taxi driver." Another version of the casting call posted on social media described the planned "Cadillac -- Real People" commercial as a "beautifully artistic spot that is capturing (sic) all walks of life in America. Standing together as a union. This is not meant to be offensive in any way. Just a representation of all sides."(Reporting by Joe White;…