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Will consumers upgrade to Windows 10?

Will consumers upgrade to Windows 10?
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Video Keywords windows XP Microsoft Microsoft operating systems fifa new computers

Microsoft has always charged for operating system upgrades, but with Windows 10 it plans to give it away for a limited time. Will consumers make the upgrade? Sean Fujiwara

Video TranscriptAutomatically Generated Transcript (may not be 100% accurate)

00:03 What's the last time you've upgraded your operating system. Well 00:07 look you're like most folks the answer is not a long 00:10 time. Microsoft has a new idea instead of charging a hundred 00:14 dollars to get the latest windows it's going to follow and 00:17 Apple's footsteps by offering the latest version. Windows ten. For free. 00:22 This is of course when it comes out in the fall. 00:24 Now is that enough to turn the trip well it was 00:26 a hot topic on our talking techpodcasts. Going to windows ten 00:30 and giving everybody for fifa for shared its Smart array. A 00:34 it'll get everyone CU hole fleets upgrade the then. All of 00:37 a sudden for developers as app ecosystem. He had users I 00:41 think the men at making money from people building apps and 00:44 people buying some. Getting everybody on one single platforms can be 00:48 Smart the last version of windows saw less than 20% adoption 00:52 and that he asked most folks which windows they used. It 00:55 probably goes far back as windows XP. Which is nearly fifteen 00:59 years old. Let's not forget that when the new Microsoft operating 01:03 systems are released consumers are usually urged to avoid conflicts by 01:07 buying new computers. So our folks gonna do it anyway I 01:12 don't like it's a great Arnold devices in general because it 01:14 just slows things on and it's like it. A feel a 01:17 lot of times you gimmick to get you to buy a 01:19 bit more expense of harbors well reporting that is age and 01:23 Jefferson's rest.

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Windows 10 logo(Photo: Microsoft)

VENICE BEACH, Calif. - For years, consumers have been reluctant to upgrade to new computer operating systems, despite the promises of new features.

Would they respond differently if the software was free?

Microsoft is taking a bold gamble that they will, when it releases Windows 10, the latest edition of the Windows operating system, in the fall. This is a big change from how Microsoft has always done it, usually charging $100 or so for the upgrade.

In this week's #TalkingTech podcast, we explore how consumers will fare, with a great roundtable of folks from the tech startup Silicon Beach area here, including Peter Pham, the co-founder of incubator Science, Inc., Aaron Hirschhorn, the co-founder of DogVacay and Stageit's Evan Lowenstein, the former pop star ("Crazy for this Girl") turned tech mogul.

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The #TalkingTech roundtable for 1/22. Evan Lowenstein, Stageit, Jefferson Graham, USA TODAY, Peter Pham, Science, Inc., Aaron Hirschhorn, DogVacay. (Photo: Sean Fujiwara)

Listen to the audio below, which we recorded at Tunein.com's new studio here in the heart of Silicon Beach. Arriving, Lowenstein and Pham compared notes on how they take two phones with them everywhere, to run their business.

We also explore Amazon's bombshell this week that it will be entering the movie business and talked wearables and what impact that would have on businesses.

Look for the #TalkingTech podcast here every weekend.

Follow Jefferson Graham[1], Evan Lowenstein,[2]Peter Pham[3] and Aaron Hirschhorn [4]on Twitter.

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